Pantone Names Very Peri As Its 2022 Color of the Year
In a time of unprecedented transition, the color giant devised a new fusion of blue and violet red to highlight the collapsing boundaries between our physical and digital worlds.
At a time of NFTs, the Metaverse, and endless Zoom meetings, Very Peri reflects the increasingly blurry boundary between our physical and digital worlds. In fact, the Pantone Color Institute realized that such an unprecedented time called for the introduction of a completely new color rather than one pulled from the massive brand’s extensive palette. “We just needed to open our minds to a new vision, so I think part of that was realizing [that] maybe we have to transform our process as well,” Laurie Pressman, vice president of the Pantone Color Institute, tells AD PRO.
The end result is a warm, whimsical color that fuses a reliable blue and a violet red undertone into one exciting shade that Leatrice Eiseman, executive director of the Pantone Color Institute, refers to as “the happiest and the warmest of all the blue hues,” citing its “sprightly, joyous, dynamic presence.” (Recent past Pantone colors of the year include 2021’s Ultimate Gray and Illuminating, 2020’s Classic Blue, and 2019’s Living Coral, among others.)
Photos and text via Pantone and Architectural Digest.